Abbey Cloete

Abbey is the Zero Dropout Campaign’s Digital Strategist and is fuelled by her passion for storytelling and engaging audiences via various mediums and platforms. Abbey holds an undergraduate degree in Marketing from CPUT and loves finding new and innovative ways to connect with people. At the campaign, she leads the development and execution of digital strategies that raise awareness, drive public engagement, and amplify the voices of learners, parents, and educators. From managing social media campaigns and website content to producing multimedia stories from the field, Abbey plays a key role in shaping the campaign’s digital presence and ensuring its message reaches diverse audiences across South Africa. Her work reflects a deep commitment to using digital tools as a force for social change and education equity.